A kit for consumers to perform their own DIY gut biome sample, that's a tangible outcome. Me getting an analysis on my biome, not a tangible outcome. The value in "before" & "after" testing for anyone other than myself is informational only, and thus intangible.
OK, now I get that, but they should do a better job explaining themselves on the front end. I read their guidelines very closely and the pitch they put on their website doesn't make that clear distinction. It just says you should have a final output/concrete deliverable and the deliverable should fall within some obvious no-politics, no-woo, no-BATF limitations. Well, a lab report seems like an obvious output to me.
Anyway, I've picked up stakes and moved to Indiegogo.